Why percentages matter

An interesting piece in the business angel blog about percentages:

“This brings me on to one of the key points I have learned in business over the last few years. It is really crucial that Entrepreneurs understand percentages. That is the relationship between numbers. You need to see how a 1% fall in sales will affect your profit and hence your valuation (in the above case the relationship is 3 - a 1% fall in sales led to a 3% fall in profits). It is never straightforward.”

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